Pandora Christmas Tree 2017

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Christmas Tree

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Public Relations

Christmas is the season where everything seems a little more magical. Every year, ION Orchard, one of Singapore’s most luxurious malls, collaborates with a jewellery brand to bring festivity to Orchard Road.

Located at the busiest cross-junction, and the start of the globally-famous Orchard Road Christmas lightup, the mall hosted the dazzling PANDORA Jewelry Christmas tree in 2017.

The tree is also the proud winner of a MARKies award for Best Idea (Retail/Shopper).

In the colour of the season, this rose-gold confection boasted 72 rose-gold snowflakes, and over 130,000 fairy lights on a 20-metre tree. Visitors could also visit the inside of the tree, where they were greeted by a wintry wonderland. A flurry of falling PANDORA charms and a magical soundtrack provided one of Singapore’s most Boomerang-friendly experiences.