Newest Tallest Skyscraper,
Tanjong Pagar Centre
What we do
To launch a mixed-use development in a marketplace that’s highly competitive was no easy feat. But we did it by creating excitement surrounding Tanjong Pagar Centre’s status as Singapore’s newest tallest skyscraper – breaking a record that has stood unchallenged for more than 20 years.
Situated in the heart of the central business district and Tanjong Pagar’s thriving residential community, the integrated mixed-used development was positioned as a distinctive one-stop hub for the urbanite to live, work and play.
Through our integrated communications plan which featured Tanjong Pagar Centre as a vertically-integrated city, we not only garnered extensive coverage in key media titles such as The Business Times, The Straits Times, and CNBC, we also managed and created content for GuocoLand’s social media platforms, which gave a flavour of the retail, residential, hospitality and outdoor offerings of the landmark.